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California Pool Association Attends the Pool & Spa Show in Atlantic City

24 January 2017
CPA Team - Banner Image forCPA Attends Pool and Spa Show Blog

The California Pool Association (CPA) was proud to take part in the Pool & Spa Show held January 24–26, 2017, in Atlantic City. Our COO, Chris Walters, and VP of Business Development, Pat Grignon, represented CPA at the association’s booth, engaging with attendees, vendors, and industry leaders. The Pool & Spa Show, powered by the Northeast Spa & Pool Association (NESPA), has earned its reputation over more than three decades as a premier gathering for pool and spa professionals.

Why CPA’s Presence Matters

By participating in this event, CPA demonstrates its commitment to connecting California’s pool and spa professionals to the latest products, industry innovations, and educational resources. Events like this help ensure members stay ahead of trends, maintain high standards, and grow their businesses.

At the show, CPA’s goals included:

  • Deepening relationships with vendors and manufacturers
  • Learning about new technologies and techniques in pool construction, automation, equipment, and service
  • Promoting California’s pool professionals and creating networking opportunities across the industry

Such trade shows are not simply exhibitions — they are educational forums where ideas turn into business improvements. Whether it’s a new filtration system, automation control, or energy-efficient pump, seeing solutions in person and discussing them with manufacturers gives CPA members a competitive edge.

Looking Ahead

CPA’s presence at the Pool & Spa Show reinforces its role as a trusted resource for contractors, service providers, and industry stakeholders. As the industry evolves, CPA will continue bringing back valuable insights to its members, helping them navigate new technology, regulatory landscapes, and business challenges.

We look forward to future shows, deeper engagement, and broader opportunities to support California’s pool and spa community.

Juan Cruz

VP – Marketing & Development

Juan Cruz is the Vice President of Marketing and Development at Inszone Insurance Services. He joined the company in 2016, bringing with him over seven years of experience in direct response marketing. Juan holds a bachelor’s degree in Global Studies with a minor in Anthropology from the University of California, Los Angeles (UCLA).

At Inszone, Juan oversees all aspects of marketing, focusing on building a consistent brand identity and creating successful direct response campaigns. His expertise has helped multiple companies enhance their digital presence, grow lead generation efforts, and strengthen their brand visibility.

A passionate traveler, Juan has visited 25 countries and is an avid scuba diver and bike rider. He believes in working hard to enjoy life to the fullest.

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