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5 Questions to Ask Before Choosing Health Insurance for Your Business

25 September 2025

Finding the right health insurance for your team is one of the most important decisions you’ll make as a business owner. The plan you choose affects your bottom line, your compliance with state and federal requirements, and—most importantly—your employees’ well-being.

With so many options available, how do you know which plan is the right fit? Start by asking these five key questions.

1. What are the true costs of the plan?

Premiums are the most visible number on any plan, but they’re not the whole story. Deductibles, copays, coinsurance, and out-of-pocket maximums can all have a big impact on both you and your employees. Take time to compare the total cost of coverage, not just the monthly premium, to ensure the plan delivers real value.

2. What benefits and coverage options are included?

Plans vary widely. Some are HMOs with smaller networks and referral requirements, while others are PPOs that offer greater flexibility at a higher cost. High-deductible health plans (HDHPs) paired with Health Savings Accounts (HSAs) are another option, often trading lower premiums for higher out-of-pocket responsibility.

When comparing, ask:

  • What preventive care, prescriptions, mental health, or specialty services are covered?
  • Are benefits like dental, vision, or employee assistance programs (EAPs) included?
  • Is coverage limited to full-time employees?

Understanding the fine print helps you avoid surprises and ensures your employees get the support they need.

3. Does the provider network meet our needs?

Even the most affordable plan won’t help if it doesn’t cover the doctors and hospitals your employees want to use. Review provider directories carefully. Consider:

  • Are primary care doctors, specialists, and hospitals conveniently located?
  • Are top-rated providers included in-network?
  • Do employees’ current doctors participate in the plan?

Offering access to trusted providers helps boost satisfaction and participation.

4. What wellness resources are offered?

Today’s health plans often go beyond basic medical coverage. Many include:

  • Wellness and fitness programs
  • Telehealth visits
  • Mental health resources
  • Discounts on gyms or nutrition services
  • Travel and emergency medical support

These extras can improve employee health and morale, while potentially reducing claims and costs over time.

5. What level of support can we expect?

Insurance is only as good as the service that comes with it. Strong customer support ensures smooth day-to-day experiences for both you and your team. Ask potential providers:

  • Are benefit summaries and forms easy to access online?
  • How responsive is customer service—by phone, chat, or email?
  • Will employees get quick, clear answers when issues come up?

Responsive service can make a big difference in how employees perceive their benefits—and how much time you spend managing them.

The Bottom Line

Choosing the right health plan is about more than compliance. It’s about balancing costs, protecting your employees, and providing benefits that make a difference. Asking the right questions before you commit can save time, money, and frustration.

One more tip? Work with a trusted broker. At Inszone Insurance Services, our team helps businesses compare options, evaluate provider networks, and design benefit packages that fit both budget and employee needs.

Ready to explore your options? Contact us at (877) 308-9663 or visit www.inszoneinsurance.com to get started.

Juan Cruz

VP – Marketing & Development

Juan Cruz is the Vice President of Marketing and Development at Inszone Insurance Services. He joined the company in 2016, bringing with him over seven years of experience in direct response marketing. Juan holds a bachelor’s degree in Global Studies with a minor in Anthropology from the University of California, Los Angeles (UCLA).

At Inszone, Juan oversees all aspects of marketing, focusing on building a consistent brand identity and creating successful direct response campaigns. His expertise has helped multiple companies enhance their digital presence, grow lead generation efforts, and strengthen their brand visibility.

A passionate traveler, Juan has visited 25 countries and is an avid scuba diver and bike rider. He believes in working hard to enjoy life to the fullest.

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